Top 5 Personalization Apps in Belgium for Q2 2023

In Q2 2023, the personalization app market in Belgium saw varying levels of performance across the top 5 apps. Here’s a detailed look at their trends in weekly downloads, revenue, and active users.

Keyboard themes : fonts, emoji experienced fluctuating weekly downloads, starting at around 6.5K at the end of March and ending with just under 1K by the last week of June. Weekly revenue remained relatively stable, averaging around $18-$22, with a notable dip to $12 in mid-June. Active users saw a rising trend, starting at approximately 5.3K and peaking at just over 10.3K by the end of the quarter.

Themes - Wallpapers & Widgets showed a substantial increase in weekly downloads, starting from about 1.5K at the end of March and reaching nearly 2.9K by the last week of June. Revenue was sporadic, peaking at $29 in both late May and late June. Active users grew significantly from around 2.9K to approximately 7.6K by the end of the quarter.

Neon Love Theme displayed a downward trend in weekly downloads, starting at over 3K in late March and dropping to just under 250 by the end of June. Active users followed a similar pattern, peaking at 2.5K mid-April and declining to around 490 by the end of June.

Zedge™ Wallpapers & Ringtones maintained steady weekly downloads, averaging around 1.8K to 2.2K throughout the quarter. Revenue showed some fluctuations but remained generally healthy, peaking at $313 in late May. Active users were consistently high, starting at around 21.3K and ending at approximately 19.6K.

MagicWidgets: Themepack & Icon saw a gradual decline in weekly downloads, from over 2.3K in early May to just above 1.3K by late June. Revenue was modest, peaking at $15 mid-May. Active users grew steadily from around 1.4K in early April to over 4.1K by the end of June.

This analysis is based on data from Sensor Tower. For more in-depth insights, visit Sensor Tower’s platform.